Jumping the shark is an idiom based on the Happy Days episode where Fonzie, wearing swim trunks and a leather jacket jumps over a shark. It represents a moment, when a publicity stunt signals that a television series has lost its mojo, and is in a state of decline. Ironically, with Happy Days, the show actually continued to be successful, for six more seasons.

With the recent 3BLAU NFT auction, WhaleShark, from the NFT community, bid $3,555,555 and won one of the 33 NFTs. Who is this mysterious WhaleShark?

WhaleShark is a creator of the largest social token in the space, $WHALE.

$WHALE is a social currency that is backed by tangible and rare NFT assets, while embodying scarcity through definitive limited issuance.

There will only ever be a maximum of 10 million $WHALE ever created, with the launch value of each $WHALE being underpinned by a basket of some of the rarest and most sought after Non-Fungible Tokens (NFTs) in the industry ("the $WHALE Vault").

Here’s the Whitepaper.

His advice on building a community:

“Be honest, be transparent, and be good to each other. Sorry, I think I feel a little bit like Bill and Ted here. ‘Be excellent,’ for those of you who are old enough to remember who Bill and Ted are.

It seems that the Future of Work has potential to be managed through social tokens, NFTs, DAOs, and communities built on top of that stack. $WHALE is just the beginning.